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HomeMarketing2022 DMEXCO announces latest additions to speaker line-up

2022 DMEXCO announces latest additions to speaker line-up

Prominent influencers such as Diana zur Löwen, Jonas Ems and Rezo, as well as music stars including Jean-Michel Jarre (AERO Productions) and rapper and entrepreneur Giwar Hajabi, aka Xatar, (Goldmann Entertainment) complete the star-studded stage line-up for DMEXCO 2022.

On Thursday, 22 September visitors in Cologne will be offered a multifaceted programme covering the creator economy, social media and influencer marketing as part of the new DMEXCO Social Talk conference format.

A high number of CEOs presenting such as:

  • RTL Deutschland Co-CEO Matthias Dang
  • MediaMarktSaturn CEO Dr. Karsten Wildberger, and
  • Google’s EMEA President Matt Brittin will open 

Following DMEXCO, on Tuesday, 27 September an exclusive digital event will be launched for the United States of America market in collaboration with Digiday Media.

DMEXCO, the meeting point for key decision makers from the digital economy, marketing and innovation, stands out once again in 2022 with a top-tier lineup of over 600 speakers. New additions to the expo include the following:

  • Tina Beuchler, global head of media at Nestlé
  • Matt Brittin, EMEA president at Google
  • Matthias Dang, co-CEO at RTL Deutschland
  • Yannis Dosios, CCO at Integral Ad Science
  • Brian Gleason, CRO at Criteo
  • Andreas Grün, head of technology digital media at ZDF
  • Simon Halstead, VP exchange and supply international at Yahoo
  • Visha Kudhail, director of business marketing at EMEA Pinterest
  • Sandra Lopez, general manager and CMO at Microsoft Advertising, and
  • Adam Singolda, CEO at Taboola.

Yahoo is supporting DMEXCO in 2022 as a Platinum sponsor. DMEXCO adds that it will aim to present a first-class, wide-ranging conference programme that is spanning a total of 14 stages. The first expo day at DMEXCO will begin with cross-sector topics such as new work and sustainability. This will be moderated by:

  • Holger Schellkopf, editor-in-Chief at t3n
  • Gali Arnon, CMO at Fiverr
  • Diana Degraa, CEO at Initiative Media
  • Lunia Hara, director project management at diconium, and
  • Susanne Harring, CEO at De’Longhi Deutschland GmbH.

They will speak about the future of the world of work and the opportunities and risks associated with working from home. The question of how companies can credibly communicate sustainability without coming under suspicion of greenwashing will be discussed, on the evening of the first expo day with:

  • Anna Alex, co-founder of Planetly
  • Wolfgang Gründinger, chief evangelist of EnPal
  • Alexandra McGee, sustainability strategy and innovation manager at GroupM, and
  • Emma Newman, chief revenue officer at EMEA PubMatic.

Tina Beuchler, head of global media at Nestlé, will also explore the issue of Sustainable Media in a discussion with Nikolaus Röttger on the first expo day.

On the first day of DMEXCO, Rezo — who is a content creator and founder of Nindo and Germany’s best-known YouTuber — will also grace the red stage with his own keynote speech on the three core topics of social marketing:

  1. ‘Expanding your reach’
  2. ‘Building a community’, and
  3. ‘Building social commerce’.

Yet another highlight will be Toby Walsh, a world-leading researcher in the field of artificial intelligence, whose critical analysis of AI is titled ‘Machines behaving badly’.

The status quo of today’s agency landscape will be discussed at the executive roundtable, What a time to have an agency?!, with the following:

  • Kristian Meinke, managing director at Pilot Hamburg
  • Esther Busch, managing partner at Serviceplan
  • Stefanie Tannrath, CEO at Universal McCann
  • Christian Wilkens, CCO at MediaCom, and
  • Anke Herbener, CEO at TWT.

Around 38% of the speakers on the curated stages at DMEXCO this year are women, and more than half of the speakers work outside Germany. In the DMEXCO Social Talk by Social Match on the e-commerce stage, DMEXCO will focus on one of the fastest-growing areas in marketing: the creator economy.

Content creators and social media experts will provide exclusive insights behind the scenes of social media marketing from a brand and creator perspective. Questions such as the following will be asked in relation to the creator economy:

  • Which trends will dominate the most relevant social media channels in the future?
  • How does a brand become a brand loved by the community?
  • Why is transparency absolutely crucial for the entire industry and how can the next viral hit be achieved?

Rezo, along with content creator Jonas Ems and business angel and guest judge of the German TV show Die Höhle der Löwen (Shark Tank) Diana zur Löwen, will be there.

New York media expert and content creator Timm Chiusano and James Creech, SVP of Brandwatch, will report on current developments in the international creator economy. DMEXCO Social Talk will take place in cooperation with social media agency Social Match on the second day of DMEXCO.

New digital event: DMEXCO x Digiday Online on Tuesday, 27 September 

Five days after the main in-person expo and conference, DMEXCO will be joining forces with the leading United States of America trade magazine Digiday on Tuesday, 27 September to hold an extra digital-only event with a special focus on the United States of America market.

Digiday will act as DMEXCO’s exclusive event partner. In addition to unmissable sessions from DMEXCO 2022, participants can look forward to content exploring the main challenges in today’s digital marketing — produced by Digiday, especially for the event.

A total of four channels will each stream five hours of premium content and offer the opportunity to network with partners from 2022 DMEXCO.

DMEXCO x Digiday Online will take place from 16:00 to 19:00 (CET) / 10:00 to 15:00 (ET) on DMEXCO’s digital event platform. The digital event is free for everyone who has a ticket for the 2022 DMEXCO. Separate tickets just for DMEXCO x Digiday Online 2022 are available starting from 74 euros.

Digiday is excited to partner with DMEXCO on 2022’s event. Both organisations have unique expertise in bringing together media and marketing leaders, which we think will create something really valuable,” adds Mike Madarasz, chief marketing officer at Digiday Media.

Dominik Matyka, chief advisor of DMEXCO, says, “DMEXCO epitomises international business like no other event. We’re therefore delighted to launch something special for the United States of America market with the support of Digiday. On the one hand, it underscores our aspiration to open the door to the European market for United States of America companies.”

Matyka concludes, “On the other, it reinforces our digital strategy of offering our global community a platform for networking, inspiration and above all unique business opportunities. It gives everyone another chance to experience the highlights of DMEXCO with hardly any time lag if they couldn’t fit everything in during the main event in Cologne or were unable to make the trip over.”

For more information, visit www.dmexco.com. You can also follow DMEXCO on Facebook, Twitter or on Instagram.

DMEXCO 2022 DMEXCO Digital marketing Digital trends Digital challenges Handelsblatt Media Group DOOH Summit Digital Out of Home Media IDOOH IDOOH members Ströer Goldbach Digital Media Institute (DMI)

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