The Grand Prix-winning campaign from Johnnie Walker, which also won the Luxury & Lifestyle category, was built around a feature documentary directed by Amarachi Nwosu.
The feature sets out to explore what the spirit of Keep Walking means for creative and change makers in Africa, says the brand.
The film features more than 20 defiantly optimistic voices from the artists, designers and musicians shaping the cultural scene in Africa today, says the brand. It delivers an insight into how fresh creative energy, sheer determination and a pioneering spirit is bringing authentic African expression to the world.
“Despite a raft of strong contenders, the judges were unanimous when it came to voting for the Grand Prix. This disruptive campaign demonstrates the power of storytelling through content-driven advertising in the right media environment,” says Belinda Barker, chief executive of the World Media Group.
Barker adds, “It uses storytelling to reimagine how we see Africa and the creative renaissance taking place there, highlighting those who embody the spirit of ‘Keep Walking’ by igniting collective progress across Africa.”
“The World Media Awards showcases the best in international content-driven marketing so it’s an honour to be listed among such a high calibre of finalists,” says a representative of Johnnie Walker.
The representative adds, “We’re delighted to be awarded 2022’s Grand Prix for ‘The Ones Who … Keep Walking’.”
“It’s gratifying to learn that our campaign — which shines a light on creative talents forging a bold new direction for their countries and cultures — has been acknowledged and applauded by our marketing peers around the world,” the representative concludes.
Brands that received accolades for their impressive category entries during the awards celebration at the Ham Yard Hotel in London were the following:
- De Beers
- Lombard Odier
- Samsung / Samsung Galaxy
- Sony Pictures Entertainment
- Visit Sweden, and
A panel of 37 senior jurors from leading international advertisers, agencies and publishers co-chaired by Hamish Goulding, head of the global brand strategy for HSBC and Ritu Lakhanpal, managing partner, IPG MEDIA BRAND, were tasked with selecting winners from the many global submissions.
The full list of judges can be seen here.
The full case studies for 2022’s winning entries, along with the winners of previous years, are available to read in the World Media Group’s Creative Vault here.
2022 World Media Awards 2022 WMA Awards 2022 winners Smartology World media awards winners advertising awards content-driven awards cross-border awards African expression African awards spirit of Keep Walking The Ones Who Keep Walking