The agency created the main message of the festival ‘Make the world a better place’, seeking to draw the attention of creators from all over the world to the topics of social, ethical, environmental and other problems that currently concern society, and inspire it to create a world as a better place.
According to the festival, this year, 39 jury members from 23 countries joined the KIAF jury.
The international festival is open to all parties, organisations and individual creators involved in:
- design, and
- creative industries.
The focus of the contest programme is on socially significant communications.
In the 2023 season, the festival presented a special contest PEACE, created for works and campaigns that are against:
- genocide, and
- crimes against humanity.
Serhii Malyk, creative director and co-founder of ANGRY agency, says, “We chose the ‘shortest’ way to invite global rock stars from advertising and agencies to participate in the contest — we found the accounts of 10 creative leaders on Instagram and sent them personal invitations directly.”
Malyk adds, “What’s next? Then we launched a whole digital campaign to find people who can know these 10 creative leaders personally and can ask them to check their requests. How?”
Malyk says, “First, we went to the agencies’ official websites to find the addresses of their offices and the names of the colleagues of our chosen rock stars.”
“And then we created a series of personalised ads and launched geotargeting at those addresses. As a result, we created dozens of personalised ads like ‘We are trying to find Dean who works in advertising to ask him to ask Anselmo to check his requests'”, concludes Malyk.
The communication campaign of the festival continues. With this video, the festival invites marketers and advertisers from around the world to help inform the selected 10 creative leaders that the festival invitation has reached them in request.
To do this, individuals need to go to the official page of KIAF on Instagram and share stories and appeal to someone they may know.
Entries submission is open on the website creative-stories.com.ua — the final deadline is on Friday, 21 April. The winners will be announced at the end of May.
The general partner is Nova Poshta.
For more information, visit www.creative-stories.com.ua.
Kyiv International Advertising Festival 2023 ANGRY agency Ukrainian ANGRY agency KIAF 2023 KIAF Ukraine marketing awards Ukraine advertising awards