Wednesday, April 12, 2023
HomeMarketing3RC's launches gamification approach

3RC’s launches gamification approach

According to the group, it’s been one year since the successful launch of, but it has pushed the envelope with its latest innovation — an immersive gaming world where users can discover private tertiary education options, courses and degrees.

The result is 2.0 and this approach enables students to explore tertiary possibilities in an attention-grabbing, instantly rewarding user journey.

The latest release comes in response to the insights gained from 10 focus groups facilitated by 3RC in September 2022. The groups comprised of 10 young individuals from different schools, different areas and different economic backgrounds, in a bid to gauge the Gen Z response to the digital platform

As a by-product, these sessions provided solutions to an entirely different conundrum — how to connect with a disconnected generation.

The group says that it has gained unwitting access to the thoughts, feelings and perceptions of the youth of South Africa, collecting invaluable data for brands to use in their efforts to connect with the disconnected.

The future guide goes digital
3RC’s annual magazine has gone digital and is now available on the website. The annual magazine aims to enable thousands more students and educators to access articles, competitions and guidance.

3RC remains committed to the youth of South Africa
With 230 schools already on the calendar, The Rocking Future live shows are almost fully booked for 2023. These live, interactive shows are aimed at engaging grade 12 students, walking them through various tertiary education options.

Typically the shows run from January to May, across:

  • Johannesburg
  • Cape Town
  • Port Elizabeth, and
  • Durban (and surrounding areas).

For individuals who fall outside of the live-show catchment areas or are unable to secure a booking, 3RC has created toolkits for schools to use itoget the most out of the platform for their students.

The company concludes that it continues to improve its offering, remain relevant and stay true to its ethos of making it possible for more students from all walks of life to broaden their tertiary education options.

In this way, more students will be able to embark on journeys they never knew were even a reality for them — and change our country for the better as they do so.

For more information, visit You can also follow 3RC on Facebook, Twitter or on Instagram.

3RC Swiwel 2.0 Gamification approach Marketing Gamification approach Gamification in marketing Tech Gamification Gamification Marketing Campaigns

- Advertisment -

Most Popular

Recent Comments