Wednesday, April 19, 2023
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8909 appoints Nigel Matthews as executive creative director

According to the agency, Matthews is a graduate of the Red & Yellow Creative Business School and has extensive experience (and awards) under his belt, having worked with many agencies and brands over a career spanning 17 years.

He has followed the journey of 8909 for quite some time and has previously worked with Ciaran Mckivergan, founder and MD of 8909, and is looking forward to the trip ahead with the agency.

“For as long as I’ve known 8909, I’ve been impressed by their growth, approach and utilisation of data and the great work they have produced over the last few years. I’m excited to contribute toward solving clients’ business problems through ground-breaking creative work with an incredible team, and I know that this is only the beginning of more great things to come,” says Matthews.

Mckivergan says the agency is equally thrilled to have someone of Matthews’ calibre leading the creative team at 8909.

Mckivergan adds, “As a globally awarded creative and Loeries judge, Nigel has an unwavering eye for creative excellence and results-driven work and is passionate about getting to said creative excellence.”

“Not only is he a force to be reckoned with in the creative space, but he is an exceptional leader who leads from the front and finds fulfilment in seeing creatives in his team grow,” Mckivergan concludes.

Founded in 2015 by Mckivergan, 8909 is a digital agency that believes human behavioural psychology and meaningful digital data should be the starting point for any effective marketing campaign; data should be used as a continual benchmark to evaluate ongoing success.

According to the agency, its unique approach to Quantified Creativity and the value and return this approach brings to clients are what sets them apart from other agencies.

The agency, which covers all aspects of the digital marketing ecosystem, has clients in the following areas:

  • Africa
  • the Middle East
  • the United Kingdom, and
  • the United States of America.

The agency most recently welcomed Paramount (Comedy Central, BET, Nickelodeon, MTV) and PPS into their portfolio alongside their other clients such as:

  • Haleon (Med-Lemon, Aquafresh and Grandpa)
  • Flora, and
  • Eskort.

For more information, visit You can also follow 8909 Digital on Facebook or on Instagram.

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