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Content repurposing: a saving grace

All of us have had those days when it is easier to heat up those leftovers. Maybe you are in a time crunch, or you don’t want to extend the effort in whipping up an entire new dish.

Well, that is where your leftovers come in. It’s convenient (as it is already there), it’s safe (as we already ate this two days ago and we did not get food poisoning) and we already know that we loved it because we are coming back for more!

If you agree, then we’ve got great news for you! This analogy is exactly the same as content repurposing.

Content repurposing is not a lazy way of creating content. On the contrary, it’s the smart way forward.

Ann Handley says, “Repurposing content is like restoring old furniture. You strip away the old layers to reveal the beautiful bones underneath.”

Repurposing content can save you time and effort while boosting your creativity. You don’t have to start from scratch every time you want to create something new. You simply take your existing content and tweak it to suit your needs.

For example, you could turn a blog post into:

  • a video
  • a podcast episode, or
  • an infographic.

You could also update the information, add new examples, or give it a fresh perspective.

Content repurposing is also a great way to reach new audiences and expand your reach. By repackaging your content in different formats, you can attract people who prefer to consume content in different ways.

Neil Patel says, “The beauty of repurposing content is that you’ve already done the hard work of creating it. Now, you just have to find new ways to share it.”

Using leftovers is a convenient and safe solution when you don’t want to spend time and effort on cooking a new meal. The same principles apply to content repurposing. You already have the content, and you know it’s safe to use because it’s been published before.

So, the next time you really don’t feel like breaking some eggs and adding some flour, just reheat what you have and add a little bit of salt to give it new life. You might be surprised some food just tastes better than it did the first time!

For example, our article PR pro – Go green or go home performed quite well, but it was a long form of writing. So we repurposed it to a more bite-sized format, Three ways that PR pros can give green the go [Infographic], for readers who prefer visuals over long pieces of text.

Because of this we:

  • didn’t lose time spent on research
  • appealed to a new readership, and
  • used quality content that already performed really well.

Do you make use of content repurposing? Leave some of your content repurposing tips below in the comment section.

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If you’ve been struggling with your content, maybe it’s time to check what you have been doing wrong. Here are 10 things content creators should avoid doing [Infographic].

*Image courtesy of Unsplash

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