Wednesday, January 18, 2023
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DENTSU CREATIVE announces three key promotions

DENTSU CREATIVE has announced three key promotions within dentsu. According to the group, the promotions are within the digital and content marketing teams, further bolstering DENTSU CREATIVE’s capabilities and heritage in this space.

DENTSU CREATIVE says that as 2023 begins, it is delighted to announce the three promotions following its close-off of 2022, in which it was ranked the number one Network and CARAT’s number one Media Agency in SA — for business maintained and gained.

The three promotions across the dentsu team are as follows:

Emma Odendaal — content strategy director

Odendaal spent a decade editing lifestyle consumer titles before moving into content marketing, where she has spent another eight years:

  • leading digital content teams and
  • using the power of storytelling, technology and creativity to drive loyalty and ROI for some of Africa’s best-loved brands.

Odendaal moves from her role as group digital director into content strategy director, where she will be responsible for providing leadership and direction to clients and creative teams. She will also be ensuring that the development and implementation of innovative strategies allow clients to connect and engage with their consumers.

In addition to this, Odendaal has been elected chair of the iAB’s Digital Content Marketing Committee. Her aim is to lead this team in defining and promoting excellence in content in South Africa.

Lynn-Leigh Brandt — digital content lead

According to dentsu, Brandt is a born and natural leader who leverages her vast experience and passion for mentorship of young high-performance teams to step into the role of digital content lead.

The brand says that Brandt is an outstanding content manager across all platforms; her remit extends to ensuring high-quality creative output from a highly talented team and ensuring that only the best digital content strategies are put forward and executed for DENTSU CREATIVE’s clients.

Cassidy Emmanuel —  digital strategist

Emmanuel is a highly experienced digital editor with a demonstrated history of working in the media production industry.

The brand concludes that Emmanuel’s strength and proficiency in production across all digital platforms and her innate ability to identify and understand client business challenges quickly are evident in the strategies she creates and executes for clients.

For more information, visit You can also follow dentsu sub-Saharan Africa on Facebook, Twitter or on Instagram.

dentsu content strategic branding dentsu International DENTSU CREATIVE dentsu dentsu South Africa CEO of dentsu dentsu news Creative Agencies Creative network Media Update Marketing Marketing news Creative network Creative agency

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