FCB Joburg partners with R-Squared Agency

Influencer marketing will form part of the integrated marketing mix consideration rather than an isolated campaign.

The partnership aims to see the agency:

• unlock integrated influencer solutions
• increase return on investment for clients, and
• improve efficiency.

“We are truly excited about this new partnership, which will illustrate the combined capabilities in driving business and creative edge for our clients,” says Joey Khuvutlu, group MD of Hellocomputer and FCB Joburg.

Khuvutlu adds, “This will pave a way for the creation of strategies and execution that result in authentic content creation that both extends the reach for client campaigns and ROI.”

“We are thrilled to be partnering with R-Squared as we look to the next frontier of our business,” says Khuvutlu.

Just in 2016, the influencer marketing spend was at an estimated USD$1.7-billion (R28.6-billion) and grew by a staggering 812% in 2021, with an estimated USD$13.8-billion (R232.47-billion).

This single-handedly makes influencer marketing the fastest-growing market segment in the industry, across the globe, according to the duo.

This shift and market growth have prompted marketers to allocate between 10% to 30% of their marketing budgets to influencer marketing within 2022.

According to FB Joburg, this means that influencer partnerships must form part of the initial strategy, instead of being later considerations. This is why this partnership comes at a crucial time to take advantage of this.

Stéphane Rogovsky, CEO and founder of R-Squared, says, “We have always strived to deliver great results for our clients, and this partnership will bring about the best of creative advertising and influencer marketing to form a sharp collaboration of integrated influencer marketing that benefits strategy, creativity, analytics and most importantly, our brand partners.”

“We are enthused to not only announce this collaboration but too soon be launching some of the best-integrated influencer campaigns,” Rogovsky adds.

The rapidly evolving influencer marketing landscape has become a powerful tool for marketers. And when executed well, this becomes a formidable vehicle in helping brands communicate effectively, concludes the duo.

This flagship partnership will demonstrate cross-sector capabilities which will immensely benefit campaign execution and brands.

These will lead to streamlining of operations and benchmarking influencer marketing accurately by building relevant metrics, and curbing multi-agency fees — therefore, increasing ROI. 

For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.