Sunday, April 16, 2023
HomeMarketingHeart FM adds AI-generated presenter to line-up

Heart FM adds AI-generated presenter to line-up

According to the station, the show broadcasted in the early hours of the morning on Saturday, 8 April between 01:00 and 04:00. Its intellect, personality and opinions is entirely artificially generated.

Jay I is also capable of evolving according to listener preferences, feedback and other inputs. His voice represents several professional voices tuned to deliver a great voice for radio, says adds te station.

Creative director for Heart FM, Nick Feinberg says that Jay I was developed to show the potential of using AI technology in media.

Feinberg adds, “For many content creators the adoption of AI signals a transition away from human-generated content, but this is not the case. We want to show the possibilities and potential of AI in media. Instead of something to be feared, it can be embraced.”

Feinberg says, “There is an amazing opportunity to use AI as a tool, finding a new balance between human input and refinement, and AI-generated content.”

According to station management, a permanent place in the presenter line-up is not yet on the cards, but it this is not completely off the table for the future.

Jay I is dubbed as fun, outspoken and very bright, concludes Heart FM. Its innate sassiness has more to do with social media influences than its upbringing.

Individuals can also download the Heart FM App via:

Or individuals can live stream from the website.

For more information, visit You can also follow Heart FM on Facebook, Twitter or on Instagram.

Heart FM Heart FM AI presenter AI Radio presenteer Heart FM AI Radio Presenter Western Cape radio station Heart FM Western Cape Radio SA radio South African Radio Stations Jay I

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