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Is influencer marketing the most powerful form of marketing — in 200 words or less?

Curious as to why marketers should use influencers for their marketing campaigns?

Then read on as media update’s Saads Abrahams tells you exactly why influencer marketing is the most powerful form of marketing.

They give street cred

Someone becomes an influencer on social media because they have spent a lot of time building up their audience and converting them into loyal followers.

So when an influencer raves about you, their followers are sure to follow — and this helps improve your brand’s credibility.


There’s cool creative content

Running a marketing campaign through an influencer allows them full creative control, and using multiple influencers gives your brand an edge that traditional advertising just can’t achieve.

Influencers can also share something about your brand for free, giving you crazy unpaid exposure that you could share across your social platforms as well!


Money, money, money

Essentially, using an influencer is a cost-effective way to expose your brand. You won’t have the overheads of producing a traditional advert.

Ultimately, the goal of any marketing campaign is to drive sales, and collaborating with an influencer will result in more sales and revenue for your company.


What are your thoughts on influencer marketing? Let us know in the comments section below.Want to stay up to date with the latest news? Subscribe to our newsletter.

Now that you know why influencer marketing is a powerful form of marketing, here are Three ways that PR pros can enhance their influencer strategies in 2023.

*Image courtesy of Canva

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