“Supporting local artists is part of our brand DNA. Our Friday Live local musician showcase on Breakfast with Martin Bester is so popular that a month-long spotlight on Mzansi’s best and up-and-coming talent plugs right into our offering of ‘More Music you Love’ for our listeners,” says Hennie Myburgh, programme manager at Jacaranda FM.
‘Only Local’ is just one of the pop-up stations planned by Jacaranda FM in the months to come.
According to the station, these pop-up stations will allow Jacaranda FM to connect with its community on an ongoing, themed basis and compliments the daily product, which is already consumed by millions of people across South Africa.
“Our listeners love a curated local music line-up, which is why we recently also launched The SA Music Show with Thabiso Khambule, a weekend show dedicated to playing to the best South African tunes,” adds Myburgh.
“The ‘Only Local’ pop-up station takes this concept and amplifies it digitally for a month when South African’s come together to celebrate all that makes us different and brings us together — through music, a common language we all value and celebrate collectively,” concludes Myburgh.
‘Only Local’ will be streaming 24 / 7 until the end of September. Individuals can listen live here.
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