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HomeLifestyleJoanie Clothing releases collection with the Natural History Museum

Joanie Clothing releases collection with the Natural History Museum

Designers scoured the museum for inspiration (Picture: Joanie)

Joanie Clothing is known for its cute prints, wearable fits, and putting a vintage spin on everyday staples.

The fashion retailer has just launched a new collection that takes this to the next level, as part of a collaboration with the Natural History Museum.

Every item in the 18-piece line is made from a sustainable fabric blend – including organic cotton, Lenzing, Ecovero, viscose, and Livaeco Viscose – to highlight both collaborators’ commitment to greener practices that are better for the planet.

Designed in collaboration with the Natural History Museum, the range features iconography and illustrations from their collections alongside classic Joanie shapes – as well as some brand-new silhouettes, too.

Expect classic styles with a bend towards the natural world, from an abstract print that, when you look closer, is actually made up of ammonite fossils, to autumnal t-shirts featuring octopuses and tawny owls.

Joanie’s Brand Director, Lucy, says: ‘We wanted the collection to play like a “Greatest Hits” album by the Natural History Museum. We visited the galleries and library (and the gift shop) to try to understand what it was that people really loved about the Museum.

‘We trawled through the archives to find THE kitschest dinosaurs, THE cutest owls, THE creepiest of crawlies and THE most wearable whales!’

All 18 pieces in the range is made from sustainable fabric blends (Picture: Joanie)

Max Lister, Head of Licensing at The Natural History Museum, adds: ‘We are absolutely delighted to be working with the team at Joanie.

‘We have been fans of the brand for some time now and love the way they approach their collections, both in the way that they celebrate the individuality of women’s fashion and their commitment to adopting sustainable fabrics and practices.’

With that, we’ve rounded up our favourite buys from the range.

Minetta Dinosaur Print Boilersuit

How amazing is this dino print boilersuit made with comfy organic cotton barkcloth?! (Picture: Joanie)

Buy for £75 at Joanie.

Finette Primate Print Midaxi Dress

Look closer at the pattern of this dress and you’ll see primates, parrots, and bright botanicals (Picture: Joanie)

Buy for £65 at Joanie.

Hope Whale Knit Jumper

Fun fact: Hope is the name of the Blue Whale skeleton that hangs from the ceiling in the atrium of the Natural History Museum (Picture: Joanie)

Buy for £60 at Joanie.

Barbara Animal Print Button-Through Shirt Dress

This versatile dress features bears, elephants, giraffes, peacocks, monkeys, and many more amazing animals (Picture: Joanie)

Buy for £60 at Joanie.

Hintze Souvenir Fair Isle Jumper

The design of this cosy knit was inspired by the historic architecture of the Museum (Picture: Joanie)

Buy for £55 at Joanie.

Shop the full range on the Joanie website.

This article contains affiliate links. We will earn a small commission on purchases made through one of these links but this never influences our experts’ opinions. Products are tested and reviewed independently of commercial initiatives.

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