Prasanna Rai, CMO and head of e-commerce business at Wipro Consumer Care and Lightning, says, “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub-five lakh population towns.
“This is in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly,” adds Rai.
The media group says that the campaign is strategically designed and executed to reach out to Santoor’s target audience most effectively in all the targeted markets.
This 60-day-long campaign comprises 750 high-impact OOH sites, including:
- Unipoles, and
- other strategic and impactful mediums.
These have been placed at strategic touch points in approximately 150 towns in:
- Uttar Pradesh
- Madhya Pradesh
- Gujarat, and
- Tamil Nadu.
Amarjeet Hudda, COO of Laqshya Solutions, says, “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are.”
“We’re so glad that Santoor is one of those brands and we’re honoured to empower it by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out-of-Home solutions is what we’re all about,” concludes Hudda.
Laqshya Media Group Media Media group Santoor OOH OOH campaign Out-of-Home Out-of-Home campaign Wipro Consumer Care multilingual outdoor campaign