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HomeLifestyleLuxury makeup brand Shiseido launches its first UK pop-up in London

Luxury makeup brand Shiseido launches its first UK pop-up in London

Makeup that’s pretty and practical (Picture: Getty)

Long-standing beauty brand Shisheido, known for its luxury makeup and skincare, is arriving in London with a pop-up from the weekend.

The Japanese cosmetics company counts some of its hero products as the 150-year-old Power Infusing Concentrate and Synchro Skin Self-Refreshing Concealer, and is beloved among celebs like Kim Kardashian and Lady Gaga.

Despite the company being founded in 1872, this event will be the first pop-up Shiseido has hosted here on UK shores.

Around for just one week, from October 1 to 9, beauty fans will be able to shop the products and take part in on-site experiences.

As well as the opportunity to swatch and test products in real life, tickets will be available to events like makeup and skincare masterclasses, a talk on menopausal skin, and a panel event with big skincare names such as Caroline Hirons and Dija Ayodele.

Events are priced at £25, but can redeem this against any products you might choose to buy.

Ticket holders also get a deluxe goodie bag to take home, so you get to sample of the best from the brand.

If you’re unable to attend, they’ll be live streamed on the Shiseido website too.

On-site visitors will be able to head to a mini skin spa at the pop-up, enjoying a quick rejuvenating experience at the heart of London – all using hero products from the Japanese-inspired brand.

Points for digital interaction will feature in the space, making this an immersive shopping experience with plenty of photo opportunities.

Lastly, there will be classes on ‘the power of self-defence’, ‘the art of Japanese calligraphy’, sound bathing, and face yoga tutorials – among much more.

There’s plenty to experience across the week – so head down to Covent Garden for your latest beauty trip.

The pop-up is at 7 James Street, Covent Garden, London, WC2E 8BT.

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