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Meta launches ‘Creators of Tomorrow’ campaign

The selected ‘Creators of Tomorrow’ are breaking out among their communities online, and are showcasing a best-in-class approach to video formats, technology and interactive entertainment.

Meta says that the global campaign is the first of its kind, starting in Europe, The Middle East and Africa and expanding to more countries around the world in the coming months.

Meta adds that it will be working closely with these creators over the next year as they continue to grow their audience and turn their passions into professions across Meta technologies.

Moon Baz, Meta’s creator partnerships lead in the Middle East, Africa and Turkey, says, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR / VR.”

“We are excited to work closely with these creators, and we’re committed to helping them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse,” Baz adds.

African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans and people from across the world.

According to Meta, over the years creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world by using:

  • fashion
  • comedy
  • food
  • travel, and
  • political commentary.

Meta says that it will be hosting exclusive events across the region to celebrate the Creators of Tomorrow, sharing the latest news, tips as well as tools and resources across Meta technologies.

In Kenya, creators including creators featured in the campaign will attend an exclusive brunch consisting of a Reels School. In South Africa over 50 creators will attend a Creator Day filled with dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy, concludes Meta.

The 10 identified Creators of Tomorrow from Africa include:

  1. Kwambox from Kenya
  2. Crazy Kennar from Kenya
  3. Nadia Matovu from Uganda
  4. Pamela Mtanga from South Africa
  5. Ruth Ronnie from Zambia
  6. Ruvarashe Hapaguti from Zimbabwe
  7. Mishaa from the Ivory Coast
  8. Saraï D’Hologne from the Ivory Coast
  9. Fatou Jupiter Touré from Senegal, and
  10. Ngorbatchev Niang from Senegal.

In November, the Creators of Tomorrow will get the opportunity to attend the EMEA Creator Week being hosted in London at the Tate Britain for the first time. There, the Creators of Tomorrow will be joined by other regional creators at various stages of their careers to:

  • collaborate
  • learn from each other, and
  • continue to find inspiration in the future of content creation on Meta platforms.

Individuals can view the full list of creators on Meta’s dedicated microsite site here

For more information, visit www.creatorsoftomorrow.com.

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