The awards seek to recognise how the rich history and strength of the country’s indigenous languages are used to connect with a wider South African audience through marketing, advertising and communications.
No stranger to the Pendorings, Motau holds a Gold Pendoring and has judged multiple rounds of the awards. Motau is also regarded as a seasoned and valued juror globally, having been chosen to be part of juries for Cannes Lions 2021 and the Ad Stars Awards 2021 in South Korea.
In an interview last year, she said that the “diverse nature of our country brings a unique perspective and cultural sensitivity. We are able to tap into so many versions of reality, drawing on our history and our presence to create work that is really universal.”
“The jury for every Pendoring Awards has been full of exceptionally gifted and dedicated professionals, and this year not only stays true to our desire to have the best judge the best but has drawn from a wide range of expertise across the creative community,” concludes Eben Keun, Pendoring general manager.
2022’s Pendoring campaign encourages entrants to ‘Let Your Language Loose’, calling on South Africans to set their mother tongues free in the creative world instead of hiding them behind a second or third language. The deadline for entries has been extended to 30 September.
Individuals can visit the website for details on how to enter and more news on the awards.
Pendoring is also the only advertising award programme to offer cash prizes for the overall winner, the gold and silver winners. All Gold winners are considered for the overall Prestigious Umpetha Award.
The jury members are as follows:
- Sanele Ngubane, creative writer, TBWA RAAD
- Ntando Msibi, creative director, Ogilvy
- Vumile Mavumengwana, co-founder and executive creative director, Odd by Dsgn
- Ntokozo Tshabalala, creative director, TBWA Hunt\Lascaris
- Seth Beukes, art director, Grey
- Thando Silimela, creative director, VMLY&R
- Coenraad Grebe, creative director, Ogilvy
- Zamani Trevor Ngubane, design manager for in-store online and offline XP, The Coca-Cola Company, Africa
- Nhlanhla ‘Solomon’ Ngcobo, creative director, M&C Saatchi Abel
- Jabulani Sigege, executive creative director, Machine_
- Richardt Strydom, freelance content developer and writer
- Terry McKenna, ECD, The Odd Number
- Tumi Sethebe, ECD, The Riverbed Agency
- Tshepo Tumahole, integrated creative director, Joe Public United
- Tshepo Mogorosi, integrated creative director, Joe Public United
- Lufuno Mavhungu, freelance creative director / copywriter
- Nobantu Sibeko, integrated creative director, King James (part of Accenture Song)
- Tshegofatso Phetlhe, creative director, VMLY&R
- Portia Mamosebo, senior copywriter, King James (part of Accenture Song)
- Osmond Tshuma , creative director, Mam’Gobozi
- Marcelle du Plessis, creative director, Grey (Team Liquid)
- Tanya de Jongh, creative director, Grid Worldwide, and
- Bonolo Modise, executive creative director, The Curve Revolution.
For more information, visit www.pendoring.co.za. You can also follow the Pendoring Awards on Facebook, Twitter or on Instagram.
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