The menopause was once a topic that few women felt they could discuss openly – but in recent times, we’re seeing more conversation around the subject.
And now fast-fashion giant Primark are helping to normalise the menopause, with a new range of clothing available in-store.
The collection includes nightwear, underwear and base layers designed to help with some common symptoms associated with menopause, such as hot flushes.
And as part of the campaign, the brand will share information with customers in-store and on social media about the menopause.
Prices range from £7 to £12, and products make use of anti-flush technology, cooling yarn, odour control, and temperature control which should help ease hot flushes and excess sweating.
With an estimated 13million women in the UK going through the perimenopause or menopause at one time, this practical range has been made with those people in mind.
The signs of menopause can greatly interfere with a person’s day to day, and suitable clothing might help make the experience that bit less uncomfortable.
Products are lightweight and use soft-touch fabric and have an anti-bacterial coating.
The 14-piece range can be layered under other clothes or worn alone, and includes items like anti-chafe shorts, slip dresses, tees and cami tops.
There are also bralettes and briefs.
Ann-Marie Cregan, trading director at Primark said: ‘We are aware of the many different challenges the menopause can present to women.
‘As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this.
‘This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes.’
Items have been made using recycled nylon and recycled polyester.
The 14 products in the range:
• Menopause High Waist Black and White Brief 2pk £7
• Menopause Mini Pink and White Brief 2pk £7
• Menopause Bralette Black and White 2pk £12
• Menopause Cami Black and White Top 2pk £12
• Menopause Cami Pink and White Top 2pk £12
• Menopause Slip Dress £10
• Menopause T-shirt Black £8
• Menopause T-shirt Pink £8
• Menopause T-shirt White £8
• Menopause Legging £10
• Menopause Pyjama Top £8
• Menopause Pyjama Short £8
• Menopause Anti-chafing Short £7
• Menopause Nightdress £12
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