Women across Primedia’s OOH network were invited to share their own personalised messages and photos in line with supplied topics:
- ‘Generation Equality: Realising Women’s Rights for an Equal Future’ (The concept of Generation Equality is a global campaign and links South Africa to global efforts to achieve gender equality by 2030.)
- ‘Tell us why you’re proud to be a woman.’
- ‘Tell us why you are proud of the women in your life.’
According to Primedia Outdoor, there were 38 submissions from staff and women in the media industry screened across Primedia Outdoor’s roadside digital billboards located in South Africa during the month of August 2022.
“We received such positive feedback on this campaign,” says Jorja Wilkins, marketing and marketing services executive at Primedia Outdoor.
“So many OOH industry players were over the moon to see their faces flighted alongside their inspirational messages during Women’s Month. For some, it was their first time seeing their own face on a billboard, which in itself is rather exciting,” cocnludes Wilkins.
Primedia Outdoor celebrates women Primedia Outdoor OOH Out of home Out-of-Home Women’s Month Women’s Month celebrations OOH industry Women in marketing Women in OOH