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Sandton City celebrates its ‘Love is Love’ campaign

Sandton City says while many retail campaigns elevate gifting as the ultimate expression of Valentine’s Day, it aimed to place the focus back on the true essence of the day. 

“Knowing that our retail offering speaks for itself, we wanted to do something fresh and execute a social media campaign that stepped outside the expected approach of spoiling loved ones this Valentine’s month, but rather one that would honour the essence of love, contemporary couples and their love stories,” concludes Heloise Mgcina, marketing executive of Liberty Two Degrees.

The campaign sees the following couples sharing their journeys — recounting how they had met, their favourite memories and their worst dates and gifts:

  • Brent Lindeue (The Good Things Guy) and partner Andrew Ross
  • JR and partner Tshepi Bogopa (advocates of Joburg Pride)
  • Kaye Alley and partner Nolene du Preez, and
  • 947 radio presenter Msizi James and partner Angela. 

The four couples also selected gifts from their favourite stores that they would enjoy for themselves and their partners.

Additionally, Sandton City encouraged shoppers to celebrate their love and share their unique stories on social media by tagging @sandtoncitymall and using ‘#LoveStoriesSC’ to stand a chance to win an R 10 000 gift card.

This competition is open until Tuesday, 28 February.

For more information, visit You can also follow Sandton City on Facebook, Twitter or on Instagram.

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