Tuesday, January 24, 2023
HomeMarketingTakatso Aviation (Pty) Ltd appoints veteran journalist as its spokesperson

Takatso Aviation (Pty) Ltd appoints veteran journalist as its spokesperson

Takatso Aviation, the company acquiring a 51% stake in SAA, is 80% owned by Harith General Partners.

Harith General Partners is a leading Pan-African investor and developer founded in 2007, with a history of executing infrastructure projects and deals across the continent.

Takatso Aviation says that Simelane’s appointment comes at a critical time as it continues to steer the SAA transaction through competition regulatory processes. These processes, along with the fulfilment of several vital conditions from the part of government, will ultimately see the company invest R3-billion for the future growth of the national carrier. This will lessen the burden on the fiscus.

Takatso adds that it stands ready to make this investment and set SAA on a path towards becoming an agile, competitive, sustainable and commercially viable airline. It says that SAA is an important vehicle that contributes to economic growth — as well as regional and continental trade and integration.

“As Takatso Aviation, we understand that SAA is a national asset and a symbol of pride for many South Africans. When properly managed, it is also an important vehicle for economic growth, both regionally and across the continent. Therefore, we understand the importance of bringing South Africans on this journey with us,” says Takatso Aviation director Tshepo Mahloele.

“In his new role, Simelane will be the key point of contact for media to ensure South Africans are informed on the process to set the national carrier on a financially sustainable and competitive path. He will further ensure that we promote transparency and understanding by the public of this transaction,” adds Mahloele.

According to the airline, Simelane is familiar to many South Africans and brings 21 years of experience in journalism, including significant experience in communications. This makes him well-placed and able to communicate developments on the transaction in which many stakeholders, including the public, have a vested interest.

“I am looking forward to being part of the Takatso Aviation team and adding my voice to bring South Africans closer to the unfolding story of a new and exciting era for SAA,” says Simelane.

“I know how it feels to get on an SAA flight, say after a stint abroad, and get that warm feeling of being home almost instantly. We want to restore that national pride while also ensuring that our national carrier is well and efficiently managed — achieving long-term commercial viability,” concludes Simelane.

For more information, visit www.flysaa.com. You can also follow SAA on Facebook, Twitter or on Instagram.

Takatso Aviation Takatso Aviation (Pty) Ltd Veteran journalist Journalist Thulasizwe Simelane Takatso Aviation spokesperson South African Airways SAA Media Media appointment Media news Media update

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