Thursday, April 13, 2023
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TBWA\Hunt Lascaris appointments Carl Willoughby as CCO

“I am really excited for Willoughby to join me at the helm of the pirate ship,” says Karabo Denalane, CEO of TBWA\Hunt Lascaris.

Denalane adds, “Willoughby has been with TBWA for almost nine years and has rapidly grown through the ranks, leading some of our most relevant and innovative campaigns.”

“Willoughby’s cross-functional experience as a creative leader over his 20-year career makes him an invaluable addition to the team as we continue pushing boundaries and setting new standards across the continent,” says Denalane.

“The opportunity to take on this challenge is a dream come true,” adds Willoughby.

“I am passionate about driving transformation within the agency, finding creative solutions that will advance more innovative digitally-led outputs and powerful disruptive campaigns with culture at their centre,” Willoughby concludes.

Among his many successes as an advertising generalist in the finance, alcohol, broadcast, motor and FMCG industries at some of SA leading creative agencies, Willoughby was ranked as the number one ECD in South Africa in 2021, and more recently, led Nissan to global creative recognition with Nissan Shwii.

For more information, visit You can also follow TBWA South Africa on FacebookTwitter or on Instagram.

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