This jury aims to creatively display business excellence and recognise works that illustrate solutions that have transformed the business sector and produced tangible business benefits.
Presiding the jury is Daniela Iebba, director of communications at Global Heineken® Brand The Netherlands.
Joining Iebba in evaluating the work in this category are 12 jury members, which comprise:
- Elina Bono, chief executive officer, Sherpa, Finland
- Lucas Conte, global head of creative strategy, Serviceplan Group, Austria
- Aidis Dalikas, global head of creative services, Httpool and founding board member, IAB Baltic, Lithuania
- Cem Eroglu, country manager, Adform, Turkey, Middle East and Africa
- Gregg Harper, executive creative director, Wunderman Thompson, Czech Republic
- Melanja Korošec, global brand director, Elan, Slovenia
- Renée Mc Fadyen, brand manager, Vattenfall, The Netherlands
- Charlotte Porsager, chief operating officer, Uncle Grey, Denmark
- Ruxandra Rau, director of brand and marketing communication, Vodafone, Romania
- Fabio Seidl, director for global creative development, Meta, United States of America
- Peter Šurín, strategy director and partner, Elite / Monday Lovers, Slovakia, and
- Marius Tianu, regional creative director, Dentsu Creative, Romania.
During judging, the following factors will be considered:
- creative idea and strategy
- experience and implementation, and
- data indicating tangible business results.
Awards in this section will not be given out for submissions that don’t have business results, says the awards.
Iebba says, “It’s never been clearer that business effectiveness and excellent creativity are not mutually exclusive and that strong businesses are fuelled by world-class creativity. So, it is with great humility and excitement that I have embraced the opportunity to serve as president of the Creative Business Excellence jury at the Golden Drum Awards in 2023.”
“I am looking forward to the opportunity of collaborating with and learning from the jury members selected for this category and to being inspired by the creativity and inventiveness of brands,” concludes Iebba.
For more information, visit www.goldendrum.com. You can also follow the Golden Drum on Facebook, Twitter or on Instagram.
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