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When a moisturiser becomes known as ‘the one that works’ you can’t help but be a little bit curious. Is it true? Does it really work?
Well, cult skincare fave Augustinus Bader and the brand’s hero product The Rich Cream have been making quite the impact since it launched five years ago.
Not only is it loved by a long list of celebrities, including Victoria Beckham, Jennifer Aniston, Margot Robbie, Kim Kardashian, Meghan Markle and Charlize Theron, the cream came out top in WWD Beauty Inc’s The Greatest Skincare of All Time list in 2021.
Starting at £180 if you choose the auto-replenish option (£225 for a one off purchase) it’s certainly not cheap, we have to say, but for those happy to splash out it seems the rewards are well and truly worth it.
Here are some stats: trials suggested forehead wrinkles were visibly reduced by 37% in four weeks, crow’s feet reduced by 54% during the same time, and skin felt 92% firmer and 110% more elastic.
And in a separate user trial, 95% of people agreed the appearance of fine lines and wrinkles were dramatically improved and 94% agreed dark spots, age spots and imperfections were visibly reduced.
The man behind the brand is its namesake, Professor Augustinus Bader, a German-born biomedical scientist, physician and leading expert in the field of stem cell biology and regenerative medicine, so we suppose he may know what he’s on about.
The Rich Cream formula was ‘hand crafted’ by Bader in his own laboratory and is said to be backed by 30 years of research after the scientist looked into treatments for burns patients.
As well as hydrating hyaluronic acid, its patented formula contains a blend of high-potency botanicals rich in omega-6 fatty acids and antioxidants, including argan oil, avocado oil and evening primrose oil.
Previously speaking about how his work in the lab brought about Augustinus Bader skincare, Bader told GQ: ‘I had been working with medicine and part of my role was to help children with burns. When you have massive burns you have scar formation: if you have a small cut or wound, our bodies respond with scarring.
‘As we get older this natural process seems to have some degeneration, so I thought why would we change as we get older. “You cannot change the wind but you can set the sails differently” is something I believe.
‘The wind is the given fact that your genes are set, but what you do with this fact is different. It’s a bit like drivers that sit behind the wheel and use navigation: it tells you where to go, but you as the driver can choose to follow it or not. And this is our cream – we do the navigation for your stem cells and we give them the information on how to do the perfect repair.’
Reviews online certainly suggest the proof is well and truly in the pudding. And by pudding, we mean skincare.
One 60-year-old customer wrote: ‘This is the best moisturiser I’ve ever used. I’ve just starting using it and have been stopped twice and asked what I’m using because both said my skin looks so healthy and glowing!’
Another person posted: ‘Best cream I have ever had. Miracle in bottle.’
Echoing similar sentiments, a third wrote: ‘I have tried so many products on my skin but this is the only one which I can actually see the difference and improvement in my skin.’
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