Use SEO keyword research tactics when brainstorming content topics
Social media and SEO keyword strategies share one significant similarity: Simply put, you need to know what your potential audience is searching for the most and make sure that your brand keeps appearing in their search results.
When creating content mood boards or brainstorming topics for your next Instagram reel, take advantage of the trends and search data at your fingertips for better results.
Google Trends and SEMRush are some of the most influential and easy-to-use tools, but they are often overlooked. Start there to determine what topics and keywords in your industry have the highest search volume, and then get creative! Harnessing this information will help you to produce content that has the most significant impact on social media users.
Do competitor hashtag research
Recently, there has been some discussion about hashtags and social media algorithms. What is clear is that hashtags continue to be extremely important and influential when searching for any content on a given social media platform, as well as for boosting engagement and reaching new audiences.
When devising your hashtag strategy, combine high search volume hashtags with lower search volume hashtags to include ones with mainstream popularity and those that are more niche. This helps you to access a wider audience.
in addition to general research based on your brand’s relevant keywords and topics, also remember to analyse what hashtags are being used by your competitors and other accounts that create content about similar topics.
Make the algorithm your friend
The goal of the algorithm is to learn what captures an audience’s interest. It does this by ranking accounts to place them in higher positions where they can gain increased exposure when they create content similar to what the user interacts with.
Social media platforms have highly effective algorithms that can differentiate between active and non-active accounts based on the type and frequency of user interactions and shares.
In 2022, social media account managers will be equipped with various tools and strategies to keep their audience engaged, from comments and interactive stickers to informative captions and shares. Writing informative captions and post descriptions will help the algorithm to understand what your content is all about.
Lengthier captions, for example, encourage users to stay on the post longer, which results in greater exposure. But remember that you only have a short time to grab your audience’s attention, so you need to give people a reason to stay on your content. This could be through the use of:
- exciting transitions
- trending audios
- seamless loops, or
- text hooks.
Find your niche
One of the first things to consider when establishing your marketing strategy is defining your niche. Regarding social media, having a clear niche encourages the algorithms to pair your account with others featuring similar topics, increasing your discoverability.
A defined niche helps the algorithm work for you. Consistently posting about your chosen niche topic enables the algorithm to understand who you are and what you offer, broadening your reach to relevant audiences.
Make the user experience the centre of attention
Think about how users will navigate your social media page, just like how they navigate your website. Make it easy for them by creating straightforward post design, organised stories and branded hashtags for faster searching. On top of this, always ensure that any necessary business information can be easily and conveniently accessed on your social media profile.
As user experience becomes increasingly important to SEO, social media is no exception. Edit your profile so that it includes attention-grabbing CTAs. This will make your social media more accessible and drive further engagement.
It is also useful to insert keywords as part of your username to help your page rank higher.
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