Trade Intelligence appoints SamJane Communications

It says it wants to leverage its deeply rooted industry expertise to entrench its vision of being the leading retail intelligence provider. This is to help shape trading decisions that amplify industry growth and inspire its evolution.

The brand also aims to promote effective trading relationships between all FMCG stakeholders and upskill the best talent across the industry.

The partnership between Ti and SamJane Communications is set to strengthen the brand’s voice within the sector, according to the duo.

The PR consultancy will work closely with Ti to develop a targeted growth strategy and handle all lines of communication across all the brand’s channels. The primary focus of communication at the outset will be on sharing the success stories that have to date positioned Ti as a leading insights, capability and communication solutions company.

The focus will then be to put into play a communication strategy to establish Ti as the expert in:

• FMCG retail
• analytics, and
• reporting.

“When choosing a communications partner, we were seeking a consultancy that shared our vision of strengthening sustainability within the sector,” says Kerry Elliot, Ti’s spokesperson.

“Our retail insights enable powerful story-telling, which equips our key stakeholders with essential knowledge that allows them to trade and engage in the South African FMCG industry successfully,” adds Elliot.

“We had to find a partner that we could collaborate with and trust to make sure these stories are told in the most impactful way. SamJane Communications ticked all the necessary boxes for us, which made it the obvious choice to be the custodians of our communication,” Elliot says. 

SamJane Communications says that the partnership with Ti further entrenches its ability to offer omnichannel, full-spectrum PR and communication services that are consistent and measurable to create real connections.

“We are thrilled at the opportunity to be Ti’s communications partner. The brand is firmly grounded within South Africa’s FMCG sector, and the chance to build their profile and strengthen their position as industry experts is very exciting,” says Samantha Robinson, founder and managing partner of SamJane Communications.

According to the duo, another key area of focus is communication around Ti’s expansion beyond South African borders and into the African market.

“We inherently understand that our capability-building solutions can potentially shape business performance. It is a natural progression to extend our understanding of the trends shaping the sector into new markets across Africa. We know where we stand and we know where we would like to be. This partnership will ensure that we get there,” concludes Elliot.

Ti provides retail business research and insights services to over 40 of South Africa’s major consumer goods manufacturers and service providers, including:

• Tiger Brands
• Pioneer Foods
• PepsiCo
• Parmalat, and
• Nestlé.

For more information, visit www.samjane.co.za. You can also follow SamJane Communications on Facebook or on Twitter.