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HomeMarketingTrend report reveals the top seven trends shaping digital transformation in 2023

Trend report reveals the top seven trends shaping digital transformation in 2023

Trend 1

Investment in automation will surge as companies aim to do more with less.

Amid rising economic uncertainty, leading enterprises will increasingly move beyond isolated use cases of automation to accelerate digital transformation and drive efficient growth to navigate the disruption better.

Trend 2

Composability will be a core pillar of business strategy to drive innovation and agility.

Agility will become a significant factor in an organisation’s ability to adapt to rapidly changing market demands. More businesses will prioritise composability — which will allow their teams to reuse existing capabilities — shortening the time to value.

Trend 3

Non-technical users will use low / no-code tools and automation to accelerate transformation. Giving business technologists the right tools will be the key to circumventing IT bottlenecks and speeding up change.

These tools will enable them to drag and drop digital capabilities and data that allow them to automate processes and create new services.

Trend 4

Organisations will invest in total experience (TX) strategies to drive more significant customer and employee loyalty and advocacy.

Combining customer (CX) and employee (EX) experience initiatives will be essential to increase revenue and retain scarce talent so they can deliver more agile and resilient business outcomes.

Trend 5

Firms will increasingly automate data-driven decision intelligence to reduce the enormous costs of wasted opportunities.

As part of their composable strategy, organisations will focus more on creating a data fabric to reduce wasted business opportunities that stem from poor or untimely decisions by unlocking value from siloed data.

Trend 6

Cybersecurity defences will become more layered and integrated to protect from increasing threat complexity.

As organisations focus more on accelerating transformation, we’ll see investments in distributed architectures and edge technologies grow. This will lead to an increased security risk, which organisations must mitigate through emerging cybersecurity mesh approaches underpinned by universal API management.

Trend 7

Sustainability will drive ongoing IT investments.

Organisations will increasingly realise that data-driven insights and improved integration across supply chains help deliver business value through more efficient and sustainable working methods, which support the global effort to reduce carbon emissions.

For more information, visit www.salesforce.com. You can also follow Salesforce on Facebook or on Twitter.

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