Upstream welcomes Diego Dzodan to its advisory team

Based in Sao Paulo, Brazil, Facily says that it is the leading social commerce platform in Latin America that turned unicorn in December 2021.

Prior to the founding of Facily, Dzodan was a leader in Facebook and SAP, holding the positions of vice president LATAM and president for LATAM and Caribbean respectively, overseeing their regional growth for a number of years.

Earlier in Dzodan’s technology career he co-founded and headed Certant, a Software Developer startup in Argentina. Dzodan holds an MBA from Harvard Business School and a Bachelor of Arts degree in Accounting from Universidad de Belgrano, Argentina. 

“We are thrilled to have Dzodan on board. He brings an unmatched wealth of expertise to the table at a time when Upstream is starting to reap the rewards from its mobile marketing platform’s advanced capabilities, strengthens its presence in Brazil and seeks to further grow,” says Dimitris Maniatis, CEO of Upstream.

“Having seen Upstream’s remarkable progress in Brazil it is a privilege to join the team as a board advisor,” adds Dzodan.

“The Latin American market is at a turning point for digital marketing and e-commerce, with many countries already mobile-first and demand from consumers for more personable services, delivered to their mobile device skyrocketing,” concludes Dzodan.

In 2022, Upstream saw strong growth across its business in Brazil as more mobile operators and retailers adopted its mobile marketing platform. Due to the growth and demand the company has seen it is further investing in the region, looking to more than triple its customers in e-commerce and double its team in the country.

With mobile Internet connections across the region set to increase to 440 million by 2025, with a 67% penetration rate, Latin America will see significant expansion in the potential customer base for mobile marketing solutions.

Upstream is ideally placed to help mobile operators, advertisers and online retailers capitalise on this trend with its ability to drive growth by creating better-personalised experiences for consumers that lead to:

• greater engagement
• satisfaction, and
• sales.

For more information, visit www.upstreamsystems.com. You can also Upstream on Facebook or on Twitter.