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Why is buyer persona important — in 200 words or less?

Selling a product or service is not that hard, but selling it to the correct audience is! How do you know who your ideal customer is? And why should you mind? As long as revenue goes up and you look good, who cares who you are marketing to, right? Beep, wrong answer!

Buyer’s persona is a thing and media update’s Jana van der Westhuizen is here to show you the magic of caring about what your consumer wants.

What is buyer’s persona? 

We live in a day and age where the public is constantly faced with information overload. In order to actually capture your buyer’s attention, you need to know what content or offering they are looking for.

Buyers persona refers to asking questions like:

  • Who is my consumer?
  • What do they like or dislike?
  • How can I make them feel valued?

These three questions immediately help you to build a strategy around what type of person you want to sell your product to. 

It is important to create a detailed strategy where you plot elements such as:

  • demographics
  • job function, and 
  • the general interest of your consumer.

Luckily, social listening tools do the stalking for you!

Why should you care? 

Typically, you would only care about selling your product — but with buyer’s persona, you are able to personalise your approach so that your consumer feels more valued

The more target specific your approach is the more you can solve certain challenges, gain consumer trust and develop more product offerings that will fulfil your client’s needs. Remember —  with trust comes loyalty and will loyalty comes the ching-ching.

Marketers, start drafting those personas!

Do you think that having insights into what your consumers want will help you create better marketing strategies? Share your thoughts about it in the comments section.

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Marketing in the world of algorithms ain’t easy, yet it’s here to stay. Learn more in our article, The effect of social media algorithms in 200 words or less.

*Image courtesy of Canva

Buyer Buyer persona Consumer Consumer insights Behaviour Target audience Marketing strategy Targeted content Brand trust Consumer loyalty Revenue Sales Customer Selling Consumer value Listening tools Client needs Marketing persona

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